J&J / DePuy Synthes

Working with the other creatives at J&J Design, I helped the Hip Marketing team at DePuy Synthes realize their vision for a compelling social and digital campaign that brought their ‘Only ACTIS’ tagline to life.

We created a series of short videos aimed at the medical community to show why the ACTIS hip implant system is the only choice for top hip surgeons.

In addition to overseeing the creative, I directed the shoot and performed the interviews with the surgeons and various stakeholders at DePuy Synthes.

The campaign debuted in early 2023 on various social channels and has exceeded all expectations for impressions, hits, and reach.