About
They say the secret to a rewarding journey is not to follow a precise itinerary. That’s definitely been true for me.
Taking the scenic route has let me explore, experiment, fail—and above all, create.
I got my start in Tokyo, editing trailers at Pony Canyon, one of Japan’s largest film distributors.
Cutting late into the night, I discovered the magic of distilling an entire world into two electrifying minutes.
That experience opened the door to one of the most iconic projects of my career: working on the 25th anniversary re-release of Blade Runner.
Seeing Ridley Scott’s vision up close showed me what’s possible when concept, craft, and cinema align—and it raised the bar for everything that followed.
It also pushed me behind the camera. I signed with a production company and moved to New York, directing spots for top Broadway shows and even the Radio City Christmas Spectacular.
I hated musicals, but it was an invaluable crash course in working with high-profile talent.
Commercial directing, though, was a feast-or-famine life—and I was hungry for more stability.
I found my way back to my first love—editing—this time with agencies like McCann, Ogilvy, and Saatchi.
I cut campaigns for Ford, Microsoft, American Airlines, and others, learning from the best in the business not just how great advertising works, but why it works.
That foundation led to editing and producing marketing content at Showtime, where I helped shape promotional campaigns for shows like Homeland, Billions, Shameless, and more.
This was a turning point—honing the tools of short-form storytelling for long-form content, and where I felt completely at home. Let’s drop a pin here.
Then came a curveball: a creative production role came up at Johnson & Johnson’s global in-house agency, J&J Design.
I couldn’t say no.
There, I learned how to stay creative within a large organization, translating complex medtech ideas into essential, human stories.
It was an unexpected but valuable chapter that taught me how to lead, simplify, and scale creative work.
But let’s go back to that pin I dropped: marketing for film, TV, and streaming. That’s my sweet spot—and where my next chapter lies.
Over the past 15+ years, I’ve led creative across trailers, ads, promos, branded films, and original content—always aiming to inspire, move, or surprise.
