Only ACTIS™ / 360 Campaign
Role
CD / AD / Shoot Director
Agency
J&J Design
Client
J&J MedTech / DePuy Synthes
With the release of potent new data underscoring the success and efficacy of the DePuy Synthes ACTIS™ system of hip implants, the Hip marketing team turned to me for help getting the word out.
We focused on strategy first - aligning on a cohesive 360 campaign that would work across all B2B/HCP touch points: social channels, trade shows, print, and web.
The 360 campaign included social, digital, video, print, and OOH.
social
brochure
Working with the talented team at J&J Design, I creative directed and art directed the components of the campaign from concept to completion. The team also tapped me to direct the stills and video shoot.
web banners
OOH / Tradeshow
The campaign debuted in early 2023 and to date has exceeded all expectations for impressions, hits, and reach. Most importantly, this contributed to the growth of the ACTIS™ business and has helped solidify DePuy Synthes as the leader in orthopedics.
‘A Revolutionary Design’
‘Only ACTIS’
‘Your Technique + Our Technology’
‘Intuitive Design’
