Only ACTIS™ 360 Campaign

With the release of potent new data underscoring the success and efficacy of the DePuy Synthes ACTIS™ system of hip implants, the Hip marketing team turned to me for help getting the word out.

We focused on brand strategy first - aligning on a cohesive 360 campaign that would work across all B2B/HCP touch points: social channels, trade shows, print, and web.

Working with the talented team at J&J Design, I creative directed the components of the campaign from concept to completion.

The campaign debuted in early 2023 and to date has exceeded all expectations for impressions, hits, and reach. Most importantly, this contributed to the growth of the ACTIS™ business and helped solidify DePuy Synthes as the leader in orthopedics.