CNaught
Role
Brand Strategist, Storyteller, Creative Director
Client
CNaught
Agency
Direct
When the climate tech startup CNaught approached me about creating a brand video that captured their vision, I knew just where to start.
Right at the beginning.
We began with taking a deep dive into their market space and really grasping the players, the science, and what CNaught’s unique offering is, we could move into the strategy work to align on the branding and marketing goals for the video.
Before long we had a working script and moved into production. A month later, the final result exceeded CNaught’s expectations and the video helped kickoff a complete brand launch that aligned with a successful close of pre-seed investments in the startup.
