Ethicon / COVID + Innovation

Role
Art Director

Client
Ethicon / J&J MedTech

Agency
J&J Design

Remember at the height of the COVID epidemic, when people would lean out their windows and clap for all the HCPs at hospitals?

Ethicon—a fixture in nearly every OR in the world—wanted to do the same: to remind people of their commitment to supporting nurses, doctors, and everyone working in our hospitals.

We’re here, we’re ready, and we’re in this together.

Ethicon / COVID video

At J&J Design, my copywriting partner Susanna and I worked together to flesh out the script, visuals, music, and just the right voiceover tone.

The spot aired across social platforms and was featured on the Ethicon homepage throughout the epidemic.

Innovation is our past, present and future.

Ethicon / Innovation video

After the success and lasting viewership of the COVID piece, Ethicon requested a follow-up video that focused on their history of innovation and the exciting technologies available today and on the horizon.