Framework

My team and I use a 3 step framework that delivers results and success

Step 1 Assess | Brand Analysis

  • Use data to build an accurate model of your business, including customers, sales, price/value

  • Identify poor performance, including campaigns, products, tech, vendors, clients, sunk-costs

  • Uncover opportunities, efficiencies, partnerships, best practices

Step 2 Plan | Brand Strategy & Storytelling

  • Translate core mission, values, aspirations, targets and goals into action steps

  • Identify resources, assess internal vs external capabilities and capacities

  • Establish timelines, budgets, contingencies

Step 3 Build | Media & Content Creation

  • Oversee specific branding and marketing projects from concept to completion.

  • Craft compelling visuals and narratives to captivate customers through consistent and compelling brand voice

  • Track media placement, metrics, and ROI

It’s simple, elegant and powerful.

And when it’s repeated, becomes a cycle of improvement and evolution. 

A simple equation with powerful results and sustainable growth:

Attract new customers and increase revenue
Turn existing customers into loyal, true fans

If you’d like to learn more about how this framework could benefit your business, book a consultation