Role
ACD, Editor

Client
GoodRx

Agency
In-house

GoodRx’s in-house agency CD wanted a campaign where their customers do the talking for them.

I thought this was a great idea, but all they had to work with was a library of long-form testimonials.

So I helped them turn that mountain of footage into a series of warm, effective spots to air on broadcast and social.

GoodRx.
It’s good to know.

Esther

I oversaw the editorial, crafted the messaging, and helped plan a social and broadcast campaign to roll out these real-life stories.

The campaign was so effective that GoodRx continues to use the series to this day.

Lindsay

Dr. Sharon Orrange

Luis

Percy

Roger

Vanessa

GoodRx / Stories Campaign