Graviti™

This irreverent take on the world of pharma commercials was an idea that I’ve been kicking around for a while. The initial premise was — what would daily life be like without gravity?

But shooting this traditionally (and with a ton of high-end VFX), wasn’t going to happen without the resources of a big client and big media campaign.

Enter today’s most advanced AI image and text creation tools.

With the right knowledge, tools like Kling, Flux, Sora, Runway, and dozens more now enable this new level of artistry—without ever having to turn on a camera.

Of course there are limits, as we discovered in making this spot. But —if you play to AI video’s strengths— there is a lot that is possible.