For Flexsteel’s rebranding launch, I worked with Boston-based agency Common Co. to develop a strong family narrative spot for broadcast and digital. A spot with moments of humor, sincerity, and joy. 

The initial concept was straightforward — we see the important moments in the life of a couple play out around a living room sofa, which is often the one element in the home that sticks around while everything else in life changes.

However, in order to make this work convincingly, we had to jump over numerous logistical hurdles. It was crucial to find just the right cast, the right pets, pull off the special aging makeup effects, and of course, have the home evolve over the years.

The result? A successful entry into the retail space for Flexsteel, and a fresh connection to its customers.