Solution for Established Companies

For organizations with an established brand, greater than $10M annual revenue, and an in-house team and resources to support creative execution of branding and marketing projects.


What I do

As a brand strategist and creative director, I breathe life into your company's vision, crafting compelling brand narratives and marketing campaigns that align with your core values, purpose, and goals.

My team and I:

Collaborate closely with your marketing team

Conduct market research and trend analysis

Uncover unique opportunities to set your brand apart

Oversee creative projects from initial idea to execution

Create media and content that reflects your brand and captivates your audience

Ensure branding and marketing campaigns are successful and ROI measurable

How I work

Depending on your needs and your team’s in-house resources and capabilities, I either work directly with you, embedded on your team, or similar to an agency with my own team of creatives to provide both strategy and execution.

Framework

I use a proven 3-step Framework with every project. It’s simple, elegant and powerful.

Assess

Plan

Build

  • Use data to build an accurate model of your business, including customers, sales, price/value

    Identify poor performance, including campaigns, products, tech, vendors, clients, sunk-costs

    Uncover opportunities, efficiencies, partnerships, best practices

  • Translate core mission, values, aspirations, targets and goals into action steps

    Identify resources, assess internal vs external capabilities and capacities

    Establish timelines, budgets, contingencies

  • Oversee specific branding and marketing projects from concept to completion.

    Craft compelling visuals and narratives to captivate customers through consistent and compelling brand voice

    Track media placement, metrics, and ROI

Case Studies

Packages

I design a custom package of strategic and creative outputs for you based on the goals, objectives, and timeline we agree upon.

An example package might include:

Alignment + initial strategy work

Brand story campaign ideation

Execution of a 360 campaign (video & digital assets, multiple channels)

Results

Increased brand recognition

Better customer loyalty and trust

Ability to command premium pricing

Differentiation in the market

Boosted customer engagement

Strong brand equity

Through my framework and experience, my team and I help build a strong brand and content strategy that brings positive results:

Support for effective brand extensions

Improved employee morale and recruitment

Enhanced resilience during crises

Higher sales

Sustained growth

Impressive ROI

Next Steps

1 | Schedule a consultation

2 | If we’re a good fit for each other, I’ll create a customized plan

3 | We’ll execute the plan together