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Solution for Established Companies
For organizations with an established brand, greater than $10M annual revenue, and an in-house team and resources to support creative execution of branding and marketing projects.
What I do
As a brand strategist and creative director, I breathe life into your company's vision, crafting compelling brand narratives and marketing campaigns that align with your core values, purpose, and goals.
My team and I:
Collaborate closely with your marketing team
Conduct market research and trend analysis
Uncover unique opportunities to set your brand apart
Oversee creative projects from initial idea to execution
Create media and content that reflects your brand and captivates your audience
Ensure branding and marketing campaigns are successful and ROI measurable
How I work
Depending on your needs and your team’s in-house resources and capabilities, I either work directly with you, embedded on your team, or similar to an agency with my own team of creatives to provide both strategy and execution.
Framework
I use a proven 3-step Framework with every project. It’s simple, elegant and powerful.
Assess
Plan
Build
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Use data to build an accurate model of your business, including customers, sales, price/value
Identify poor performance, including campaigns, products, tech, vendors, clients, sunk-costs
Uncover opportunities, efficiencies, partnerships, best practices
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Translate core mission, values, aspirations, targets and goals into action steps
Identify resources, assess internal vs external capabilities and capacities
Establish timelines, budgets, contingencies
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Oversee specific branding and marketing projects from concept to completion.
Craft compelling visuals and narratives to captivate customers through consistent and compelling brand voice
Track media placement, metrics, and ROI
Case Studies
Packages
I design a custom package of strategic and creative outputs for you based on the goals, objectives, and timeline we agree upon.
An example package might include:
Alignment + initial strategy work
Brand story campaign ideation
Execution of a 360 campaign (video & digital assets, multiple channels)
Results
Increased brand recognition
Better customer loyalty and trust
Ability to command premium pricing
Differentiation in the market
Boosted customer engagement
Strong brand equity
Through my framework and experience, my team and I help build a strong brand and content strategy that brings positive results:
Support for effective brand extensions
Improved employee morale and recruitment
Enhanced resilience during crises
Higher sales
Sustained growth
Impressive ROI
Next Steps
1 | Schedule a consultation
2 | If we’re a good fit for each other, I’ll create a customized plan
3 | We’ll execute the plan together