Solution for Pre-Revenue Startups

For early stage startups that are focused on getting an MVP, closing a funding round, and going-to-market.

What I do

As a brand strategist and storyteller, I help you build the foundation of a strong brand and focused company & product narrative. Doing this work early on will help you –

• Prove to investors your startup is worth investing in

• Be unique in the marketplace

• Achieve product/market fit

• Find the customers you need

• Build a brand that can grow

How I work

My team and I work directly with you, and provide both strategy and execution.

Framework

I use a proven 3-step Framework for early stage startups. It’s simple, elegant and powerful.

  • Assess how your company, product, and brand are all working together.

    Is your company’s voice clear? Your mission? What do you stand for?

    Does your pitch deck work? Is the problem and solution compelling?

    I look at the story; the founder story, the product story, the brand story.

    Are they working? Do they effectively communicate what your goals are?

    Is there any brand identity, brand promise, and brand experience?

  • Translate core mission, values, aspirations, targets and goals into action steps

    Strategize on brand positioning, identity, competition, messaging, and storytelling

    Identify resources, assess internal vs external capabilities and capacities

    Establish timelines, budgets for execution

  • Take the plan and put it into action

    Build specific branding and storytelling projects from concept to completion

    Craft compelling visuals and narratives to captivate customers and investors through consistent and compelling brand voice

    Create necessary key brand assets such as name, logo, website and vision film

    Update or reimagine pitch deck with new brand, story and voice

Case Studies

'Only ACTIS' | Marketing Campaign

'Only ACTIS' | Marketing Campaign

J&J 'Carrie's Story' | Brand storytelling

J&J 'Carrie's Story' | Brand storytelling

J&J MedTech | Brand + Vision Strategy

J&J MedTech | Brand + Vision Strategy

Packages

I design a custom package of strategic and creative outputs for you based on the goals, objectives, and timeline we agree upon.

An example package might include:

  • Brand Analysis

  • Creation of Master Brand Guidelines

  • Website creative development using Master Brand Guidelines

  • Vision video ideation to execution

  • Marketing campaign using Vision video

Results

• Raise more, close faster

• Get to MVP more quickly with a clear Northstar + vision

• Motivate and inspire your team and your current investors

• Spend less time pitching, spend less time onboarding

• More customers, higher revenue

• Greater stability, stronger potential exit

Oliver is an excellent communicator who understands a client's needs and guides them towards success. He and his team are a pleasure to work with and consider professionalism a mandatory part of what they do. I've seen him keep his cool despite grueling hours and tough challenges.”

Perry Wang | VP at Trigger

Next Steps

1. Schedule a consultation

2. If we’re a good fit for each other, I’ll create a customized plan

3. We’ll execute the plan together