Solution for Pre-Revenue Startups

For early stage startups that are focused on getting an MVP, fundraising, and planning a GTM strategy.

What I do

As a brand strategist and storyteller, I help you build the foundation of a strong brand and focused company & product narrative. Doing this work early on will help you –

Prove to investors your startup is worth investing in.

Be unique in the marketplace.

Achieve product/market fit.

Find the customers you need.

Build a brand that can grow.

How I work

My team and I work directly with you, and provide both strategy and execution.

Framework

I use a proven 3-step Framework with every project. It’s simple, elegant and powerful.

Assess

Plan

Build

Assess how your company, product, and brand are all working together.
Is your company’s voice clear? Your mission? What do you stand for?
Does your pitch deck work? Is the problem and solution compelling?
Look at the story; the founder story, the product story, the brand story.
Are they working? Do they effectively communicate what your goals are?
Is there any brand identity, brand promise, and brand experience?
Translate core mission, values, aspirations, targets and goals into action steps
Strategize on brand positioning, identity, competition, messaging, and storytelling
Identify resources, assess internal vs external capabilities and capacities
Establish timelines, budgets for execution
Take the plan and put it into action
Build specific branding and storytelling projects from concept to completion
Craft compelling visuals and narratives to captivate customers and investors through consistent and compelling brand voice
Create necessary key brand assets such as name, logo, website and vision film
Update or reimagine pitch deck with new brand, story and voice

Case Studies

Packages

I design a custom package of strategic and creative outputs for you based on the goals, objectives, and timeline we agree upon.

An example package might include:

Foundational Branding work: story, vision, message, purpose

Initial naming, logo, color palette

Rapid website development

Reimagined Investor Pitch Deck

Results

Raise more, close faster

Get to MVP more quickly with a clear Northstar + vision

Motivate and inspire your team and your current investors

Spend less time pitching, spend less time onboarding

More customers, higher revenue

Greater stability, stronger potential exit

Oliver is an excellent communicator who understands a client's needs and guides them towards success. He and his team are a pleasure to work with and consider professionalism a mandatory part of what they do. I've seen him keep his cool despite grueling hours and tough challenges.”

Perry Wang | VP at Trigger
Oliver's creative partnership helped realize our team’s vision for a high-profile healthcare project. Our collaboration with him set new standards for storytelling and showcased the value of innovative futures work to leaders across the enterprise. Oliver’s superb insights and expertise would be an asset to any project or organization.”

Elizabeth Hare | Lead, Insights & Experience Strategy, Johnson & Johnson