Solution for Startups

For startups that are already in market, with greater than $1M annual revenue, but minimal in-house marketing and creative execution resources.

What I do

As a brand strategist and creative director, I specialize in bringing to life your company's vision and crafting a compelling brand narrative that aligns with your core values and goals.

If you haven’t yet done the work to solidify your vision, refine your brand identity, and clarify your brand message, we can work together to achieve all of these things.

My team and I:

Collaborate closely with your Fractional CMO or marketing lead

Conduct market research and trend analysis

Uncover unique opportunities to set your brand apart

Oversee creative projects from initial idea to execution

Create media and content that reflects your brand and captivates your audience

Ensure branding and marketing campaigns are successful and ROI measurable

How I work

Depending on your needs and your team’s in-house resources and capabilities, I either work directly with you, embedded on your team, or similar to an agency with my own team of creatives to provide both strategy and execution.

Framework

I use a proven 3-step Framework with every project. It’s simple, elegant and powerful.

Assess

Plan

Build

Use data to build an accurate model of your business, including customers, sales, price/value
Identify poor performance, including campaigns, products, tech, vendors, clients, sunk-costs
Uncover opportunities, efficiencies, partnerships, best practices
Translate core mission, values, aspirations, targets and goals into action steps
Identify resources, assess internal vs external capabilities and capacities
Establish timelines, budgets, contingencies
Oversee specific branding and marketing projects from concept to completion.
Craft compelling visuals and narratives to captivate customers through consistent and compelling brand voice
Track media placement, metrics, and ROI

Case Studies

Packages

I design a custom package of strategic and creative outputs for you based on the goals, objectives, and timeline we agree upon.

An example package might include:

Brand Analysis

Creation of Master Brand Guidelines

Website creative development using Master Brand Guidelines

Vision video ideation to execution

Marketing campaign using Vision video

Results

Increased brand recognition

Better customer loyalty and trust

Ability to command premium pricing

Differentiation in the market

Boosted customer engagement

Strong brand equity

Through my framework and experience, my team and I help build a strong brand and content strategy that brings positive results:

Support for effective brand extensions

Improved employee morale and recruitment

Enhanced resilience during crises

Higher sales

Sustained growth

Impressive ROI

Oliver is an excellent communicator who understands a client's needs and guides them towards success. He and his team are a pleasure to work with and consider professionalism a mandatory part of what they do. I've seen him keep his cool despite grueling hours and tough challenges.”

Perry Wang | VP at Trigger
Oliver's creative partnership helped realize our team’s vision for a high-profile healthcare project. Our collaboration with him set new standards for storytelling and showcased the value of innovative futures work to leaders across the enterprise. Oliver’s superb insights and expertise would be an asset to any project or organization.”

Elizabeth Hare | Lead, Insights & Experience Strategy, Johnson & Johnson